Hot Take: Is 'In-House Movement' just marketing fluff?

Let’s settle this: Are we obsessing over in-house calibers for no reason? Many collectors turn their noses up at off-the-shelf movements, but brands like ETA and Sellita are battle-tested, easy to service, and arguably more reliable than a boutique proprietary movement that takes six months to fix. Are you buying the watch for the engineering, or just for the bragging rights of 'in-house' status? Let's hear your arguments.