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Brand Talk
Brand Talk
Brand Talk

Hot Take: Is the obsession with 'heritage' actually stifling modern design innovation?

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Unknown

Aug 21, 2026

We see brands recycling designs from the 60s and 70s ad nauseam to play it safe. Is the constant demand for vintage-inspired reissues preventing us from seeing the next great design evolution? Let's discuss if we are paying for nostalgia rather than true horological advancement.

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